sexual objectification

Sexual Objectification Works Both Ways.

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Recently I had a (civilised) argument with someone about a certain site that in many people’s opinion sexually objectifies women (it doesn’t matter what site it is, there are tons that do it anyway). Many people tend to talk a lot about how this and that sexually objectifies women these days. I think this is wonderful as this tends to trigger interesting debates and perhaps brings the subject more into focus. However, I feel like there is a need to widen this idea as I see more and more sexual objectification of men as well. Perhaps some of you would think that’s equality finally, but I think it’s equally bad. I mean, if one gender is miserable, swimming in stereotypes, should we help fix the problem or should we all give a hand at making the other gender equally miserable too?

There are many ways to conceptualize this objectification of men, but I feel like I can only illustrate how I feel through advertising, since I have been happily studying it last semester. The course changed my view of things, which was a very naive one before, and made me realise the problem is more complex than pointing at things and saying “it’s wrong to do that”.  My post will only include some examples that I feel are worth posting, but there are many others I don’t have the courage to post online as they often include nudity or extreme content. I am not cherry-picking my examples, but be warned that it will be an image-heavy post (images that might offend some of you). Read the rest of this entry »