Month: October 2014

Turning Cultural Analysis ON/OFF?

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Wordify-2014-10-09 14-04-58When I first had a taste of cultural studies I was in my first undergraduate year. Although my programme focused on English literature and linguistics the coordinators thought that the content was interdisciplinary enough to afford including some courses on media globalisation and later on a beginner’s course in representation. Although these types of courses are not taught within the programme anymore, one could still chose to take them as electives. Judging by how decided I was then that I will go on with literature, I doubt it that I would have chose something like that on my own, so I am very thankful that cultural studies entered my life in that way.

That first course was considered hard by many of my colleagues, including me. It dealt with things like globalisation of the media, standardisation, panopticism, etc. It did more than teach us some theories and present us with some new authors, but showed us how to think differently. For me it was an eye-opener and ever since then I looked at the world in a different way— a more critical way.

I remember we were talking about panopticism and Michel Foucault and at some point our teacher advised us to not think about these issues too much because it might confuse us, distract us, make us “lose it”. I have to admit that thinking about those issues is everything I have been doing ever since he said it. I have heard people talking about this problem of the cultural analyst who cannot “turn it off”, cannot stop himself/herself from analysing things or questioning everything. But I disagree when people talk about this in that term of “turning it off” as if it were a switch or a button. You either have it on or you have it off. I can definitely not turn it off nor do I aim to do that at any point in my life. What I need to get better at is to stop talking about theories and their applications with people who find it boring or confusing. I realise that not everyone thinks cultural studies and cultural analysis is fun, that I can become annoying if I keep pushing people into talking these subjects, and I need to temper myself. But every lecture is exciting for me ever since we started MACA (Master of Applied Cultural Analysis) and every fieldwork I conduct teaches me new things about things I thought of as simple and straightforward before.

In one of the previous lectures in my actual programme we have tried to define culture. We reached the conclusion I have always suspected: you can’t. How can you define something that is everywhere and in everything? Culture is something I learn about and work with, therefore my field is immense. So how then, can I find a switch that “turns it off”? Turn off what? My world? My every conscious moment when I look around and see things which I interpret a certain way, perhaps a different way than other and perhaps not. It’s hard to impossible to do such thing so I guess all I’m left with now is the realisation that I need to stop analysing everything aloud and convince my friends I’m still a person who can watch TV normally (although that would be a lie because TV is for a cultural analyst what a candy shop is for a 5 year old).

On a side note, I do realise I need to blog more but things have been more busy than I though they would be when I started this. I promise I will do what I can and, more importantly, when I can. I have ideas I want to leave out here “in the open” and things I ponder upon that I would like to write about, but time is passing fast and I can’t seem to find a way to move with it.